Frits Anema becomes Sales Director at Trioliet

On 1 May 2020, Frits Anema will take up the role of Sales Director/Commercial Manager at Trioliet. Frits Anema will be responsible for Sales and Aftersales activities, including Sales, Marketing, Product Management, Public Relations, Spare Parts and Service. He will be taking over these duties from General Manager Robert Liet in a new position that has become necessary as a result of the company's growth.

Frits Anema (41) is married, with three children and a resident of Stiens, Friesland. He has extensive experience in the agricultural sector, having held various marketing and sales-related positions in recent years at AGCO Corporation, manufacturer of brands such as Fendt, Massey Ferguson and Valtra. His most recent activities focused on the digitalisation of the Fendt brand. He has built up an impressive service record and will now be using his knowledge and experience to support Trioliet's further growth.


We're delighted to welcome Frits to the team in these exceptional times!